• 10/29/26

Building an Independent Beauty Career Outside of Traditional Beauty Hubs

Can you build a thriving beauty consultancy without living in New York or LA? Taylor joins Laura Chisholm, Steph Limiti, Loanne Chiang and Caitie Mace to discuss finding clients, building credibility and turning your location into an advantage. They share practical lessons on referrals, personal branding, industry travel and navigating client budgets, all while building a business that fits the life you want.

Key Conversation Highlights:

  • 01:21 Meet the panelists

  • 05:03 Making the move and transitioning to independent work

  • 09:53 Finding clients remotely and addressing questions about location

  • 16:03 Building your reputation through authentic marketing and personal branding

  • 21:20 Turning your location into an advantage

  • 28:15 Working with indie versus established brands

  • 33:34 Building credibility without big-brand names on your résume

  • 39:18 Making industry travel worthwhile and managing event costs

  • 49:57 Moving from fashion or lifestyle into beauty

  • 53:01 Working with smaller budgets and explaining your value

  • 57:14 Qualifying budget before investing time in a proposal

  • 58:56 Closing advice