The Consultant-Powered Ecosystem Shaping the Future of Beauty
Beauty Work Friends™ is the home for beauty’s most in-demand independent operators—and a trusted shortcut for brands to find them.
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The beauty industry has evolved. BWF is built for what’s next.
More operators are building independent businesses around their expertise, and brands are increasingly turning to fractional talent to support their growth. Beauty Work Friends exists to make the modern beauty industry more connected and easier to navigate.
For Consultants & Operators
Your home base.
A tight-knit, vetted community where you’re surrounded by equally-impressive peers who open the right doors and spark the right collaborations.
For Beauty Founders & Leaders
Your shortcut.
A direct line to vetted consultants and operators with the exact expertise you need to build and grow your brand.
“Beauty Work Friends goes beyond fractional executive expertise, and offers fractional support at managerial levels and everywhere in between. The rapid growth of the group is a signal this is the new normal.”
—Kailey Bradt, CEO of Sonsie
Friends of BWF: Industry Leaders & Founders
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Shelly Socol
Co-Founder & CEO of 1R Agency
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Margarita Arriagada
Founder of Valdé Beauty & Former Chief Merchant of Sephora
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Elyse Conroy
Confidence Coach to Women in Beauty
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Dr. Brent Ridge
Co-Founder of Beekman 1802
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Nicole Collins
Co-Founder of 213Deli
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Osmaan Shah
Co-Founder of Formulate Labs
FOUNDED BY
Taylor deDiego
“When I had the idea for Beauty Work Friends™, I envisioned a community filled with the most entrepreneurial and experienced beauty operators out there. The people who understand the industry deeply and are driven to build something of their own.
Beauty Work Friends is that vision realized and expanded: a curated community of fractional experts at the center of a growing ecosystem, and the room the industry has been missing.”
The right room changes everything
