The Consultant-Powered Network Shaping the Future of Beauty

Beauty Work Friends is a membership community for beauty’s most in-demand independent operators—and a trusted network helping modern brands find the talent and resources they need.

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The beauty industry has evolved. BWF is built for what’s next.

More operators are building independent businesses around their expertise, and brands are increasingly turning to fractional talent to support their growth. Beauty Work Friends exists to make the modern beauty industry more connected and easier to navigate.

For Consultants & Independent Operators

Your home base.

A tight-knit, vetted community where you’re surrounded by equally-impressive peers who open the right doors and spark the right collaborations.

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For Beauty Founders & Leaders 

Your shortcut.

A direct line to vetted consultants and operators with the exact expertise you need to build and grow your brand.

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Discover the innovative resources moving beauty forward

Scaling a beauty brand takes more than great people. Our Preferred Partners are vetted companies offering trusted tools, technology, and resources to help beauty leaders—and the independent experts who support them—build and grow modern beauty businesses.

Meet Our partners

“Beauty Work Friends goes beyond fractional executive expertise, and offers fractional support at managerial levels and everywhere in between. The rapid growth of the group is a signal this is the new normal.”

—Kailey Bradt, CEO of Sonsie

Friends of BWF: Industry Leaders & Founders

  • Shelly Socol

    Co-Founder & CEO of 1R Agency

  • Margarita Arriagada

    Founder of Valdé Beauty & Former Chief Merchant of Sephora

  • Elyse Conroy

    Confidence Coach to Women in Beauty

  • Dr. Brent Ridge

    Co-Founder of Beekman 1802

  • Nicole Collins

    Co-Founder of 213Deli

  • Osmaan Shah

    Co-Founder of Formulate Labs

FOUNDED BY

Taylor deDiego

“When I had the idea for Beauty Work Friends™, I envisioned a community filled with the most entrepreneurial and experienced beauty operators out there. The people who understand the industry deeply and are driven to build something of their own.

Beauty Work Friends is that vision realized and expanded: a curated community of independents experts at the center of a growing network, and the room the industry has been missing.”

The right room changes everything

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